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BBA SPORTS MANAGEMENT

Unique program designed to
nurture success in sports

2021-2022

Ranked
UNIVERSITY in Karnataka

(Ranked #5 in India
by Outlook India)

INTRODUCTION

The BBA in sports management at PES University is a one of its kind program designed for sports aspirants who are looking to explore unique opportunities in the sporting field. Designed to provide a holistic approach, this program delivers adequate training and skill enhancement modules that cover active sports training as well as other courses that cover diverse areas such as psychology, business of sports, sports information systems and data science, sports marketing & advertising, merchandising in sports, sports law, yoga, strength and conditioning, entrepreneurship in sports, economics, and so on. Our goal is to provide a platform for all sports enthusiasts to not only excel in their chosen sport but to also transform their passion for sport into a specialized career opportunity.

PROGRAM
COMPONENTS

% SPORTS SUBJECTS
%

MANAGEMENT
SUBJECTS

INTERNSHIPS %
OTHERS %

BBA Sports Management

The BBA in sports management at PES University is a one of its kind program designed for sports aspirants that are ready to take the next step in professional development. The program is designed to take a holistic 360 degree approach to development of young sports aspirants and covers various aspects of sports that nurtures the individual to take up unique opportunities in sports.

Sports Management is not among the popular traditional programs. But, nowadays this course is in huge demand because of the increasing infrastructure for sports and related activities in India. The cope is huge and quite lucrative as well with immense career opportunities. By 2022, the sports industry is estimated to grow into a $614 billion industry in an article by Forbes, thus indicating a well stable career and future in sports management for those having skills and the drive to thrive at responsible management positions .The compound annual growth rate of the sports industry is almost 6% which is a good sign.

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COURSE PROGRESSION

%

FUNDAMENTALS

  • Foundation Courses in Sports
  • Basic Management courses
  • Practical – Health & Fitness
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SEMESTER 1
%

ADVANCED MANAGEMENT

  • Familiarization with Business and people management
  • Practical – Communication and event planning
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SEMESTER 2
%

ANALYSIS

  • Application of analytics to marketing and finance management
  • Practical – Strength and Conditioning, Yoga & Nutrition/Wellness
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SEMESTER 3
%

APPLICATION

  • Conceptualization & creation through Specialization & Analytics
  • Practical – Strength and Conditioning/ Exercise therapy
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SEMESTER 4
%

ADVANCED SPORTS

  • Approach to upgraded sports technology and Utilization
  • Practical – Yoga and Physiotherapy
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SEMESTER 5
%

ANALYSIS & APPLICATION

  • Internship
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SEMESTER 6

CREDIT SUMMARY

TOTAL CREDITS

SPORTS COURSES
MANAGEMENT COURSES
INTERNSHIPS
ANCILLARY COURSES

SPORTS COURSES

1. Yoga

2. Sports Psychology

3. Nutrition & Wellness

4. Sports Physiotherapy

5. Strength & Conditioning

6. Business of Sports

7. High Performance coaching

8. Sports sociology

9. Sports tourism

10. Corporate Social Responsibilities

11. Sports Physiology

12. Sports Analytics

13. Sports Law

14. Government sports policy, Infrastructure, Maintenance & Facility management

15. Sports & Athlete Marketing

16. Sports economy & Budgeting

17. Sports Entrepreneurship

18. Media in Sports/ Sports Journalism

19. E-Sports/ Sports Software

20. Content writing in Sports

MANAGEMENT COURSES

1. Principles & practices of Management

2. Fundamentals of financial accounting

3. Economics for Managers

4. Human Resource Management

5. Principles of Financial Management

6. Quantitative techniques

7. Sports branding & Brand Management

8. Fundamentals of marketing management

ANCILLARY COURSES

1. Business communication

2. Constitution of India, Cyber Law & IP Law, Professional Ethics

3. Environmental studies & Life sciences

4. Communication & Event Planning

FOCUS AREAS

FOOTBALL

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TABLE TENNIS

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BASKETBALL

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BADMINTON

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COVERING
5
KEY SPORTS
CHAMPIONS

VIT CHAMPS 2021
VIZAG RUNNERUPS 2020

International Football Field,
with infrastructure to
maintain the field
SQ FT

IN SPORTS
INFRASTRUCTURE